LIVE KNOWINGLY

To announce the return of John Lewis' Never Knowingly Undersold price promise,

we launched a new platform, Live Knowingly.

CCO - Franki Goodwin

Director - KingShe

Design Team: Maarit Koobas & Rakeem Russell

We created a film that showcases John Lewis’ heritage through a single shop window

and reflects everything the brand has seen, and learnt, over 100 years.

Across the country John Lewis shop windows were transformed to reflect the different

eras and moments from the film.

We worked with Laura Mvula to record a cover of Paul Simon's I Know What I Know

and then it was released as a charity single for Building Happier Futures.

Beyond the film, we brought to life what it means to Live Knowingly by crowdsourcing

wisdoms against John Lewis' core values of quality, service and price. A top 10 featured

in OOH, spearheaded by a huge takeover of Oxford Circus station.

+ Awards

D&AD // Wood Pencil

British Arrows // Silver

+ Recognition

Thinkboxes work of the month // Shortlist

Pick of the Day - David Reviews

Ad of the Day - The Drum