THE EDIBLE SOAP

5.3 million adults in the UK face the shocking choice between eating and washing every day.

So, we created the world’s first Edible Soap that you can eat and wash with to highlight the

shocking choice millions of people are forced to make. 

CCO - Franki Goodwin

ECD - Will John

CD - Henrik Ridderheim

Design Team: Nathan Crawford, Weronika Szklarek & Kevin Hipke

THE MAKING OF

We worked with The Good Wash and Swansea University to develop the soap, creating a dual

functioning product that you can eat and wash with. And it actually tastes like beans on toast.

DONATIONS

The public were encouraged to purchase a virtual bar of the soap with all profits going to

The Hygiene Bank.

+ Awards

Cannes // Shortlist x2